Digital & Social Media Marketing certifications and proficiencies:
Agile Project Management Certified - Sept. 2023
Project Management Certified - Sept. 2021
Google Analytics Certified - Sept. 2021
Social Media Marketing Certified - Dec. 2020
MailChimp, Survey Monkey, and Campaign Monitor Email Platforms Proficient
Adobe Analytics Proficient
Webinars - content planning and hosting for clients
Hootsuite and Meta Business Suite Proficient for Social Media Scheduling
Meltwater Media Platform for Online and Offline Reputation Monitoring
Asana, Workfront, JIRA, and MS Teams Project Management Proficient
And I am eager to continue to learn new martech platforms.
Digital & Social Media Responsibilities: - Develop comprehensive digital and social strategy to amplify brand visibility across all internal and external media networks.
Manage and execute agency and digital media strategy, working alongside project managers, and program supervisors to optimize acquisition, retention, and engagement.
Lead both strategy and execution, working to deploy digital marketing campaigns across content channels.
Analyzed and report on key data metrics to achieve goals.
Proficient with managing simple and complex digital email campaigns.
Content creation, editing, building email messages, list management, pre-flight checklists, tracking after flight.
CANVA for videos and animated social media ads - Proficient in bringing strategic and creative ideas to fruition with in-demand skills in Canva.
Social Media Responsibilities - Develop short-form content; author and schedule posts in Meta Business Suite, Hootsuite and Canva.
Publish to Facebook, Twitter, Instagram, LinkedIn.
Managed content calendar using Google Docs on Google Drive or JIra to collaborate with team members remotely.
Website CMS Responsibilities - Master web administrator overseeing 5 mobile responsive and 1 intranet.
Super-user/administrator knowledge and skills with American Eagle Content Management System, Weblinx, Squarespace, WordPress.
Curate and originate content for websites, news articles, events modules.
Publish Hero banners, build fillable forms, manage photos and videos assets in Asset manager.
Experience training staff on how to use CMS systems and provide support, documention, and established permission levels.
Ghostwriting and Long-form writing - Research, originate and ghostwrite articles for industry publications.
Illinois Park and Recreation Association Magazine - Nov/Dec 2022: SootheSpace feature story from the perspective of FVSRA’s executive director.
Parks and Recreation Business Magazine - July 2015: Double Dog Duty feature story co-authored about new dog park facility partnership.